It doesn't matter if you have one million Facebook fans if they never see your news feed posts. That's why SV Angel, Founders Fund Angel, and more have backed a $1 million Series A for news feed optimization service
Booshaka, which is also launching a big product update today. The startup helps businesses identify their most active fans -- especially the 10% generating 90% of the engagement -- and incentivize them to leave even more wall posts, Likes, and comments. This feedback signals to Facebook's news feed sorting algorithm EdgeRank that a business is high-quality and that its posts should be shown to a higher percentage of its fans. More impressions -> more clicks and awareness -> higher return on investment for businesses on their social media spend. This is social SEO, and it's worth paying Booshaka for.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/h4H8ufUvg2E/
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